"Just like we are distributing prasādam. Not that because he is poor man and we are giving prasāda, no. This is not our idea. To our eyes, the so-called poor man and rich man, they are all suffering, not that the simply poor man suffering and the rich man is not suffering. Therefore we give them prasādam or īśa-saṅga. That prasādam is also Īśa. The prasādam accepted by Kṛṣṇa, offered to Kṛṣṇa, is also Kṛṣṇa. So if we give prasādam, then he is getting the opportunity of associating with Kṛṣṇa. This is our idea. But people very much appreciate poor-feeding. So that, you can take it, that. But everyone is poor. Who is rich? Unless one has got knowledge of Kṛṣṇa, he is poor. Bahūnāṁ janmanām ante jñānavān māṁ prapadyate (BG 7.19). So-called knowledge has no value. Therefore a jñānavān, a man of knowledge, after many, many births he comes to Kṛṣṇa consciousness. Vāsudevaḥ sarvam iti sa mahātmā su-durlabhaḥ (BG 7.19). So this is the process. Īśa-saṅgāt. So this prasāda distribution means giving chance to the people, those who are poor in knowledge, to awaken their Kṛṣṇa consciousness. This is our policy. Otherwise we cannot do any good to any others."
Lecture on SB 6.1.55 -- London, August 13, 1975