"We must have personal realization, personal contact with Lord Kṛṣṇa. So long as we are enjoying these objects of our senses and thinking that these objects belong to us, and so long as we don't know to whom all these objects belong, to whom belongs the land, the money, the foods that we eat, the clothes that we wear, our families—so long as we do not know to whom all these belong, then we are enjoying in a state of ignorance. Factually we are being thieves. We cannot be happy in such a condition. Kṛṣṇa is very kind. He provides us with all these objects of enjoyment, as we like them. But we can achieve a far happier state, not only for ourselves but for the whole human kind, if we realize that Kṛṣṇa, who is the supreme source of all the attractive objects that we are enjoying, is a person who is ready to receive as His loving servants the moment we want to surrender all our false ideas of ownership and come back to the spiritual platform.
So Lord Kṛṣṇa for this reason has appeared. He wants to call the conditioned souls back to Godhead. He wants us to realize that He is the source of the whole universe, He is the owner of the universe, He is the supreme enjoyer, the supreme knower of everything, and that we are always welcome to associate with Him by the grace of His devotees, by the grace of a spiritual master. And so He has appeared, and we are now celebrating the Janmāṣṭamī day, the day when Lord Kṛṣṇa came to this conditioned plane out of His own transcendental power, with His full spiritual potency, in order to reveal the supreme nature of sac-cid-ānanda vigrahaḥ (Bs. 5.1), eternal knowledge, consciousness, and bliss, to all the conditioned souls so that they might be attracted to Him, and so that they might come out of the miseries of material existence and of ignorance. At this particular time in the world it is very much necessary that all people hear about Kṛṣṇa and that they should become attracted to chanting the name of Kṛṣṇa, to hearing about Kṛṣṇa's wonderful pastimes. So that by this exquisite attraction for Kṛṣṇa they might forget their lower desires, which are now leading everybody to a hellish condition of life in which it seems inevitable there are going to be wars and pestilences and starvation, diseases, all kinds of social injustice. All these things are unavoidable so long as the world at large does not understand who owns everything, who owns the land, who owns the money, who owns the food. So long as they don't understand that Kṛṣṇa is the owner and enjoyer of everything, so long as they don't understand that it is the highest enjoyment for the living soul to serve Kṛṣṇa, it is the perfect harmony in this condition to serve Kṛṣṇa, so long there will be fighting due to ignorance and deluded cross purposes."
Janmastami Lord Sri Krsna's Appearance Day -- Montreal, August 16, 1968