Lecture on CC Madhya-lila 25.36-40 -- San Francisco, January 23, 1967: When Kṛṣṇa was present five thousand years before, not that everyone could see Him, because they had no such eye. Suppose if President Johnson comes before us immediately, but if you have no acquaintance, if you have no information of the feature of President Johnson or something, even if he is present we cannot see. We'll think, "Oh, he may be an ordinary gentleman. As others come, he has also come." Similarly, unless we know about Kṛṣṇa by the symptoms . . . there are two mistakes: to understand God as common man or to accept a common man as God. Both things are mistakes. So one has to understand. That understanding is there in the Bhagavad-gītā. God Himself, Kṛṣṇa Himself, is describing about Himself, so there is no difficulty. But unfortunately, we have developed such material consciousness that even God describes Himself, even we see God face to face, because we have no Kṛṣṇa consciousness, therefore we cannot see. Therefore we cannot see. So avajānanti māṁ mūḍhā. Those who cannot see, they are described here as mūḍhā. Mūḍhā means foolish or less intelligent class men. So avajānanti māṁ mūḍhā mānuṣīṁ tanum āśritam (BG 9.11). In the Bhagavad-gītā, Lord Kṛṣṇa says, "Because I am here amongst the human being as a man, therefore those who are less intelligent, they are deriding at Me." Avajānanti māṁ mūḍhā mānuṣīṁ tanum āśritam paraṁ bhāvam ajānanta. "Why they deride? Because they do not know what is My background." Paraṁ bhāvam. Paraṁ bhāvam ajānanta, sarva-bhūta-maheśvaram. "They do not know that I am the Supreme Lord, and situated in everyone's heart. Because they do not know, therefore they deride at Me." tān ahaṁ dviṣataḥ krūrān saṁsāreṣu narādhamān kṣipāmy ajasram aśubhān āsurīṣv eva yoniṣu (BG 16.19, CC Madhya 25.40)
So if anyone derides the Supreme Personality of Godhead, then . . . that means we must have impetus to know. But one who has no such impetus, he is called demon, or asura. So asura, one who does not want to understand the position of God, for them, Kṛṣṇa says that tān ahaṁ dviṣataḥ krūrān. Dviṣataḥ means there is a class who are always envious of God. As soon as you speak something about God—they become fire, "Oh, what is this God nonsense?" So they are dviṣataḥ. Dviṣataḥ means envious. They cannot even tolerate the name of God. "Don't talk of God." So it is not now individually infection, it is now worldwide. And therefore, the result is that the Communist party is developing all over the world due to this godlessness. And we have got experience, personal experience, in our selling our books, the Śrīmad-Bhāgavatam. I have seen many gentlemen, as teachers and educationists—as soon as he sees Śrīmad-Bhāgavatam, "Oh, it is about God. Oh, we cannot purchase. We cannot purchase. Because it is God, therefore we have no connection with it. We cannot purchase." Such is the mentality. So that . . . by that such mentality, godless mentality, atheistic mentality, the people of the world, they are not happy. But still, they are fools. Because they are fools, they'll not take to God consciousness, or Kṛṣṇa consciousness. But it is our duty to canvass, to request.
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