Nonprofits are facing new challenges due to the impact of the Coronavirus pandemic: hard hit by a tidal wave of new volunteers to address, a surge in the needs of the populations served, and time and resources stretched thinner and thinner by the week. Understandably, creating a fundraising video may be the last thing on your mind because, yea, it can be time consuming.

But consider this: A Google study has found that a whopping 57% of people who watch fundraising videos will go on to donate to that cause.